Tue, Aug 18, 2026 | Updated 10:04 PM IST
Naya Andaaz

Privacy Policy

Last Updated: October 2026

Naya Andaaz is committed to respecting and protecting the privacy of our readers and contributors. This Privacy Policy outlines how we collect, process, and protect your information under India's Digital Personal Data Protection Act, 2023 (DPDP Act) and applicable law.

1. Introduction & Legal Framework

This Privacy Policy applies to all visitors, readers, subscribers, and registered authors or contributors accessing Naya Andaaz (“we”, “us”, or “our”) via www.nayaandaaz.com and its associated services.

We operate as an independent digital lifestyle and culture publication based in India. We collect and process personal data in compliance with the Information Technology Act, 2000, the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, and the Digital Personal Data Protection Act, 2023 (DPDP Act).

2. Information We Collect

We collect personal data only for lawful, transparent purposes directly related to operating our digital publication:

  • Information Provided Directly: Details submitted during account registration, Google OAuth sign-in, OTP verification, newsletter subscription, author article submission, or direct editorial correspondence.
  • Automatically Logged Technical Data: Standard HTTP request logs, anonymized device parameters, and cookie-based telemetry collected as you browse articles.

Note on Public Interactions: On-site reader commenting is not enabled or supported on Naya Andaaz. We do not collect or store public discussion or comment data.

3. Information You Provide to Us

You can read public articles on Naya Andaaz without creating an account. When using specific features, we process the following information:

  • Account & OAuth Authentication: When registering or signing in via email or Google OAuth, we collect your name, email address, profile picture (if provided via Google), and cryptographically hashed credentials.
  • One-Time Password (OTP) Verification: When verifying your email, signing in, or resetting your password, temporary 6-digit One-Time Passwords are generated and sent to your email address.
  • Email Newsletter Subscriptions: When subscribing to curated newsletters or updating your account communication preferences, we store your email address and subscription preferences.
  • Author & Contributor Submissions: For staff and guest writers submitting articles or pitches through our author portal, we collect your author bio, byline name, avatar, and article submissions.
  • Editorial Inquiries: Correspondence sent to our editorial desk via email or contact forms includes your name, email address, and message contents.

4. Automatically Collected Technical Data

When accessing our pages, web servers automatically log standard network parameters, including:

  • Internet Protocol (IP) address (truncated/anonymized in analytics logs)
  • Browser user agent, version, and system language
  • Device classification, screen viewport dimensions, and operating system
  • Referring website URL or search query string
  • Articles viewed, page scroll depth, and timestamp of request

This technical data is processed in the aggregate to ensure network security, prevent DDoS attacks, monitor system health, and understand content trends.

5. Cookies & Consent Management

Naya Andaaz utilizes cookies and browser local storage to operate the platform safely and effectively:

  • Strictly Necessary Cookies: Used for secure authentication session tokens (auth_token), OTP session state, and remembering your cookie consent preferences (na_cookie_consent).
  • Analytics Cookies: Applied via Google Analytics (G-NAYAANDAAZ2026) to gather aggregated reading metrics when you consent to analytics.
  • Advertising Cookies: Applied via Google AdSense (ca-pub-7628127742506455) to deliver contextual and non-intrusive advertisements when you consent to marketing cookies.

You may modify or revoke your cookie choices at any time through our on-site Cookie Preferences panel or via your browser settings.

6. Purpose & Use of Personal Data

Personal data is processed strictly for the following legitimate purposes:

  • Rendering editorial articles, categories, and media efficiently on your device.
  • Authenticating registered accounts and securing subscriber and author dashboards.
  • Dispatching requested email digests, newsletter updates, and account verification OTPs.
  • Processing and publishing approved contributor articles and editorial submissions.
  • Detecting, preventing, and mitigating security threats, unauthorized access, and spam.

7. Analytics and Readership Measurement

We use Google Analytics to measure aggregate readership, traffic sources, and article performance. Google Analytics operates with IP anonymization enabled. Analytics cookies are deployed only when you grant explicit consent in our cookie preference center.

8. Advertising & Brand Partnerships

Naya Andaaz incorporates Google AdSense auto-ads and sponsored editorial features to maintain open, free access to our publication. Advertising partners do not receive your private personal details. Sponsored posts or commercial collaborations are conspicuously marked as “Sponsored” or “Brand Partner”.

9. Third-Party Embeds & External Links

Our articles may contain embedded video content (such as YouTube), image delivery CDNs (Cloudinary), or outbound links to external websites. Embedded third-party elements execute directly from the third-party providers, which governed by their respective privacy terms.

10. Data Protection & Security Safeguards

We employ robust technical and organizational security measures—including TLS/HTTPS encryption, salted bcrypt password hashing, and role-based administrative access controls—to safeguard data from unauthorized disclosure, alteration, or destruction.

11. Data Retention & Erasure

Personal data is retained only for the duration necessary to satisfy the specific purpose for which it was collected or to comply with applicable legal obligations. Account holders may request account deletion and complete erasure of personal data at any time.

12. Your Rights Under the DPDP Act, 2023

Under India's Digital Personal Data Protection Act, 2023, Data Principals possess the following statutory rights:

  • Right to Access Summary: Request a summary of personal data being processed by us.
  • Right to Correction & Erasure: Request correction of inaccurate data or complete erasure of your personal data.
  • Right to Withdraw Consent: Withdraw consent for non-essential processing (such as newsletters) at any time.
  • Right of Grievance Redressal: Submit a grievance to our designated Grievance Officer.

13. Children's Privacy (Minors Under 18)

Naya Andaaz is a general-audience publication intended for adults and young adults aged 18 and older. In accordance with the Digital Personal Data Protection Act, 2023, we do not knowingly collect, process, or target personal data from children under 18 years of age without verifiable parental or legal guardian consent. If we discover that personal data of a minor has been collected without verifiable consent, we immediately purge it from our systems.

14. Jurisdiction & Governing Law

Naya Andaaz is published and operated from India. All data processing activities, rights disputes, and legal matters are governed by the laws of India, subject to the exclusive jurisdiction of the competent courts in India.

15. Updates to This Privacy Policy

We may update this Privacy Policy periodically to reflect legal, regulatory, or technical changes. Any revisions will be published on this page with an updated “Last Updated” date.

16. Grievance Officer & Contact Desk

In accordance with the Information Technology Rules, 2021 and DPDP Act, 2023, you may contact our Grievance Officer regarding any data privacy concerns or rights requests:

Grievance Officer & Compliance Desk

Naya Andaaz Digital Publication

Email: hello@nayaandaaz.com

Jurisdiction: India

Grievances are acknowledged within 48 business hours and addressed within 15 days as prescribed by applicable law.